~ Why Add Video?
  ~ Strengths and Limitations
  ~ Poor Use of Video
  ~ Video Subjects
  ~ Video Placement
 
 
 

Strengths and Limitations of Video on the Web



 

Strengths

  • Nothing sells like video. Video can create a direct connection between you and your audience.
  • Visitors arrive at your Web site prepared to offer their undivided attention and video can focus that attention on your talents and abilities.
  • Video can create a Web site that is entertaining and informative.
  • If one picture is worth a thousand words - imagine enhanced communication made possible by a great video clip.
  • Video is an extremely effective method to represent your products and services.

Limitations

  • A video clip can not take the place of good explanations in other areas of a portfolio.
  • Video should not take the place of other images within a portfolio.
  • A user cannot be forced to download a media player to view a video and therefore may not view videos included in a portfolio.
  • Video on the Web is not instantaneous. Users may need to wait for video to download to be viewed and this can take a long time depending on the size of the video.
  • Video streams may be interrupted created the appearance of bad quality video creation.
  • Unless you have access to a lot of video editing equipment and you have a lot of time to spend working on each clip, it is best to keep your videos as simple as possible.
  • Video on the Web is small both in picture and size and in file size so the quality isn't as good as a regular video tape.
  • Since most users are still accessing the Web on 56K modems, you must optimize your video to accommodate these users to avoid alienating them.


Resources:

Videos on Web Site Pages - Pros, Cons, and Alternatives:
http://www.Websitehelper.com/video.htm

Video on the World Wide Web
http://www.videonics.com/videos/about-Web-video.html

Web Tips: Shooting Video for the Web
http://www.creativepro.com/story/feature/19167.html

Articles:

The Benefits of Video and Web-Based Technology in a Distance Learning System
http://www.rieac.org/Wisc.doc

Resource Links